Sajid Hasan Sifat
Data Analyst | Business Intellegence | Strategic Planner
Seeking for a position to apply my knowledge and my skills as a data enthusiast with focus on analytics, visualizations and prototyping. Interested to work on innovation and creativity to further my knowledge in this domain.
Work Experience
Wunderman Thompson Studios Dhaka – Data Analyst
(October 2022– Present))
Working as a BI Analyst for the BI team. My responsibilities are any data related issues,requirements for the clients assigned.
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Analyze trends and insights for APAC and EMEA clients’. Create and suggest new metrics and visualizations.
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Create lead generation models and strategic models for campaign optimizations.
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Create campaign trackers to optimize the ROAS
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Build data driven marketing attribution model to measure RIO and contribution across all channels
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Ensure data flows and data accuracy throughout the organization.
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Create new datasets and data models for new business needs through ETL and ELT.
(October 2022– Present))
Working as a BI Analyst consultant for the Digital Marketing Team. My responsibilities are any data queries, dashboard creations and creating new dataflows.Analyze trends and insights for APAC and EMEA clients’. Create and suggest new metrics and visualizations.
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Create helping different models like lead generation models, Marketing mix models and strategic models for campaign optimizations.
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Create campaign trackers to optimize the ROI and campaign traffic performance.
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Ensure data flows and data accuracy in every marketing dashboards throughout the organization.
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help to get more granular level data for Inflow, outflows and AU(Asset Under Management) for contacts and channels.
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Create new datasets and data models for new business needs through ETL and ELT.
10 Minutes School Limited - Associate, Analytics & Growth
(March 2022– September 2022))
Working Analytics Department for 10 Minutes School Limited for the Sales and Marketing Team, where my foremost responsibilities are report generation, lead generation, automation, forecasting, growth hacking, data governance and consulting.
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Prepare and collaborate data insights for Sales & Marketing departments.
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Initial data accuracy and data literacy to all the teams and set metrics for each department.
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Create automation and dashboards for day-to-day tasks and reports.
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Collaborate with other teams for lead generation, growth hacking, and customer life cycle management.
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Collaborate with other teams for lead generation, growth hacking, and customer life cycle management.
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Work with different channels like Affiliate, Media Planning, Customer Experience, Outbound for leads generation, and
strategy planning. -
Working with the product development team for developing more dynamic products, and to uplift their retention of
subscribers and repurchase rate for single products.
Traffic Performance Analyst - Daraz ( Alibaba Group )
(March 2021– November 2021)
Working as a Traffic Performance Analyst in the Traffic/Campaign Operation Department. My main accountabilities are checking the performance of the traffic in all the categories,campaigns and creating reports for different teams according their goals. Forecatings and analysing data is also one of the main task.
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Prepare and collaborate data insights for different departments such as commercial, marketing, and onsite teams.
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Initiate regional needs and collaborations for different ventures.
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Identify growth and issues for several traffic channels like CRM, Facebook, affiliate marketing, and organic traffic sources.
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Create and analyze weekly, monthly, and campaign KPI reports.
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Collect data from RDBMS by writing complicated SQL queries for different scenarios and business needs.
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Create product lists for different campaigns through meaningful analysis.
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Creating dynamic dashboards and reports for different teams and purposes on daily, weekly, and monthly basis.
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Help sales and merchandising team with forecasting as well as their data requests.
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Scrapping Daraz’s website for issues and quality audits.
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Creating automated reports for different verticals and for different purposes.
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Help to predict target and projection for categories, campaigns and provide strategical planning.
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Contribute meaningful insights to other teams for their performance and growth.
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Prepare missions for traffic growth and revenue growth on campaigns.
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Create major dashboards for Hungrynaki for their sales and traffic team. Initiated to develop strategies for different modules (example: flash card, slot banners) and mechanics (Daraz Coins).
Robi Axiata Limited – Specialist, Application & Data Management
(December 2021– February 2022)
Working in the Enterprise Data Warehouse and Analytics Department for Robi Axiata limited, where my foremost responsibilities are data engineering and quality checking for the data operation
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Daily Data Operation and quality check.
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Collaborating with different teams to ensure their data needs
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Performing ETL duties, writing PL/SQL for automated data integrations.
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Ensure to the data source and end-user has a perfect sync
Business Analyst - Daraz ( Alibaba Group )
(September 2020 – February 2021)
Working as a Business Analyst in the Traffic/Campaign Operation Department. My main accountabilities are creating querying data for different departments and teams.
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Prepare data for different teams and campaigns.
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Create product lists for different campaigns through meaningful analysis.
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Creating a dynamic dashboard for different teams and purposes
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Creating landing pages, product banners for different campaigns.
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Scrapping Daraz’s website for issues and quality audits.
Data Analyst - Lemonhive
(March 2019 – October 2020)
Working as a Data Analyst in Lemon Hive an UK-based digital agency. Job responsibilities are working in Google and Microsoft cloud platform to analyze data flow for market and behavior analysis, digital marketing, Technical SEO audit, market research. Create new solutions for market and SEO research.
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Created design prototypes and create several business models for in-house and clients.
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Created new ideas for products in the research and development team and conducted collaborations through clients and competitors.
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Created several meaningful and dynamic visualization from google data-studio template.
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Created a Python NLP API for collecting text content from URLs and make a summary of the text contents and also suggesting key phrases, deployed it in Google app engine.
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Created a Machine Learning model in Microsoft Azure ML studio to extract keywords and key phrases and using its Excel API to use it in Excel.
Internship - NAGAD
(October 2018 - December 2018)
Worked as an intern at (NAGAD) Third Wave Technologies Limited in the Sales and Operation division for Nagad DFS under Ministry of Bangladesh Post and Telecommunication Department.
Academic Research and Publication
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ï‚· Author: A Proposed Model of Machine Learning Algorithms for Business Intelligence, Volume 7, Issue 8, August 2019 Edition - IEEE-SEM Journal Publication. ï‚·
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Co-Author: Published a journal paper on Cervical Cancer Risk Factor Prediction Using Behavioral Data in International Journal of Scientific & Engineering Research, Volume 11, Issue 3, March-2020 ISSN 2229-5518.
Educational Background
Professional Master’s in Applied Statistics and Data Science
Probable Passing Year: 2021
Institution: Jahangirnagar University
B.Sc. in Computer Science
(Focused on Data mining and Data Analysis)
Passing Year: 2018
Institution: American International University-Bangladesh.
Higher Secondary Certificate (HSC)
Result: GPA of 5.00 out of 5.00
Group: Science
Passing Year: 2014
Institution: Adamjee Cantonment College.
Secondary School Certificate (SSC)
Result: GPA of 5.00 out of 5.00
Group: Science
Passing Year: 2012
Adamjee Cantonment Public School.
Computer Skills
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Knowledge in data analysis tools like Weka, NCSS, SPSS, Tableau, Google Big Query, Metabase.
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Experienced in writing complex SQL queries, PL/SQL, Oracle SQL developer, Big Query, Ali-SQL.
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Experienced in DOMO, Google Analytics, Google Data Studio, Google Tag manager, SEMrush, Ahref, Sitebulb.
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Skilled in Adobe Illustrator, Photoshop, Premiere Pro, After Effects, Adobe xD, Final Cut Pro.
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Experienced in Microsoft Office 365, Excess, Excel (formula and visualizations), Word, and PowerPoint.
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Worked in Data Mining and Machine Learning editors like Anaconda, Jupiter, Spyder, RStudio.
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Working knowledge in Python, R, JavaScript, JQuery
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Achievements
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Top 6th Finalist in Robi Axiata presents Datathon 2.0.
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Featured as Young Observer in Daily Observer. ï‚·
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Winner of several Graphics Design contest. ï‚·
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1st runner up in Digital Poster Judge’s Choice at MIS day 2016. ï‚·
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Champion at AIUB Biz Tech Challenge 2017 powered by Robi Axiata. ï‚·
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Runner up at AIUB CS Fest in Concept Presentation.
Certification
QUICK ID
Phone
Website
LinkedIn :
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